Episode 13

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Published on:

7th Apr 2023

Building Consumer Trust in Cannabis and Fintech with Emily Louise Nelson

In this episode of Marketing Moguls, Michael Ryan interviews Emily Nelson about the challenges of marketing in the cannabis industry. They discuss the strict regulations imposed by social media and text messaging platforms, and how retailers can still reach their target market. Emily shares her experience in developing a B to B marketing channel within a cannabis organization, and how she applies this knowledge in her current role as Director of Marketing at Aero Pay. They also emphasize the importance of simplicity and security in messaging to gain consumer trust, and the need to stay up-to-date on legislation in emerging markets. Overall, this episode provides valuable insights into the unique challenges and opportunities of marketing in the cannabis industry.

In This Episode, You'll Learn:

  • 00:00:00 Welcome to Marketing Moguls
  • 00:01:28 Fintech Professional Discusses Underserved Industries And Payments
  • 00:08:46 Consumer Trust: The Importance of Simplicity and Security
  • 00:11:06 Education on Legislation: Penetrating Emerging Cannabis Markets
  • 00:13:02 Compliance and Industry Knowledge in 37 States
  • 00:14:04 Entering New Markets: Expertise and Compliance are Key
  • 00:16:48 Navigating Advertising Restrictions for Cannabis Collectives
  • 00:21:08 Aero Pay: Learn More About Their Work

Links and Resources:

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About the Podcast

Marketing Moguls
The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

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Michael Ryan

The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, the latest marketing trends, and more. The podcast will also have a fun side to it, with discussions on things like marketing fails or creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.