Episode 5

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Published on:

10th Mar 2023

Experience-Centric Marketing: The Caravan Way with Claudine DeSola

In this episode of the Marketing Moguls podcast, Claudine DeSola, founder of Caravan Social Club, shares her experience in creating unique and immersive experiences for brands and consumers. She started with physical events that brought together influencers, celebrities, musicians, and creatives to showcase different brands, and when the pandemic hit, they pivoted to virtual events that still captured the same essence.

Claudine also talks about how Caravan Social Club attracts brands and builds community through budget-conscious marketing strategies, finding small stepping stones to get the word out, and using Instagram lives to involve people who can't physically be at their events and create a library of content that showcases their brand.

In This Episode, You'll Learn:

  • 00:00:00 - Meet Claudine DeSola, The Marketing Mogul: Welcome to the podcast!
  • 00:04:26 - The Future of Fashion Events: Smaller, Intimate and Authentic: Hear from the Creator of a Mobile Fashion Caravan
  • 00:06:44 - From Store to Content Space: The Evolution of a Winning Business Idea
  • 00:12:21 - LinkedIn Cold-Calling: How to Find Brands and Make Connections that Count
  • 00:17:34 - The Power of Direct Customer Interaction: Building a Strong Marketing Community that Lasts
  • 00:21:31 - Making Live Videos Fun and Engaging: Tips and Tricks for Building a Thriving Online Community
  • 00:27:20 - Wordsmithing Your Way to Success: How to Stand Out in Business and Build a Memorable Brand

Links And Resources:

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About the Podcast

Marketing Moguls
The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

About your host

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Michael Ryan

The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, the latest marketing trends, and more. The podcast will also have a fun side to it, with discussions on things like marketing fails or creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.