Episode 4

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Published on:

7th Mar 2023

Maximizing Customer Value in a Challenging Market with Evan Klein

In this episode of Marketing Moguls, Evan Klien discusses the impact of budget cuts and economic challenges on companies' investments in customer experience with Michael. He argues that even in a challenging economic environment, companies should prioritize customer retention and maximizing opportunities with existing customers. This may involve looking inward and focusing on employee retention as well. Evan predicts that the next few quarters will provide insight into whether companies will continue to invest in customer experience despite budget constraints.

In This Episode, You'll Learn:

  • 00:00:00 The Marketing Mogul Podcast: Trending And Having Fun
  • 00:04:37 Mastering Retention: Insights From Top Marketers
  • 00:06:27 Retention Is Key: The Vitality Of Customer Loyalty
  • 00:07:37 Marketing Focus: Centric Solutions' Secret To Success
  • 00:08:15 Generating Revenue: Strategies For A Prosperous Business
  • 00:12:14 Return Of In-person Conferences For Customer Success Pros
  • 00:13:40 Navigating The Challenges Of Selling Services Through Appointment Setting

Links and Resources:

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About the Podcast

Marketing Moguls
The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

About your host

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Michael Ryan

The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, the latest marketing trends, and more. The podcast will also have a fun side to it, with discussions on things like marketing fails or creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.