Episode 10

full
Published on:

28th Mar 2023

How Omni-Channel Marketing Can Revolutionize Your Business with Sean Falconer

On this episode of Marketing Moguls, Michael chats with Sean Falconer about the crucial nature of privacy and data protection in the digital age. As someone who has experience in engineering and marketing, Sean highlights the challenge of educating engineers on these topics and prioritizing them from the start. They also discuss marketing strategies aimed at C-level executives and application data engineers. Sean shares his personal career journey and provides tips for those looking to transition from engineering to marketing. This episode offers valuable insights into the intersection of technology and marketing and the need for experts to handle privacy and data protection challenges.

In This Episode, You'll Learn:

  • 00:00:00 Future of Data Security and Privacy with Data Privacy Vault Pattern
  • 00:02:05 Meet the Classically Trained Engineer and Sky Flow Founder
  • 00:05:30 Career Path Discussion: From Tech to Marketing at Sky Flow
  • 00:07:14 Learning Marketing through Entrepreneurship with Limited Resources
  • 00:10:50 Shift in Focus from IC Work to Developing Relations at Sky
  • 00:13:08 Importance of Leaving Privacy Protection to Experts and Growing Momentum for Privacy Regulations
  • 00:16:12 Using an Omni-Channel Approach to Reach a Larger Audience
  • 00:17:33 Marketing to C-Suite and Data Engineers
  • 00:20:01 Lack of Cybersecurity Education in Engineering and Acknowledgements
  • 00:22:29 Advice for Engineers Interested in Developer Relations and Marketing Roles

Links And Resources:

Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Marketing Moguls

About the Podcast

Marketing Moguls
The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

About your host

Profile picture for Michael Ryan

Michael Ryan

The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, the latest marketing trends, and more. The podcast will also have a fun side to it, with discussions on things like marketing fails or creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.