Episode 9

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Published on:

24th Mar 2023

Building Quality Relationships and Creating Value in Marketing with Justin Schmidt

The Marketing Moguls podcast features an interview with Justin Schmidt, VP of Marketing at Comp, discussing various topics related to marketing, such as leveraging paid channels on social media, creating and capturing demand, and optimizing for lifetime value. Justin shares his insights on building quality relationships and creating value for oneself and others, thinking through Black Swan events, and growing responsibly while taking risks for growth. The conversation concludes with a discussion on how to market Comp effectively and invest in the right channels for growth. This episode provides valuable insights into marketing from an experienced professional's perspective.

In This Episode, You'll Learn:

  • 00:00:00 - Welcome to the Marketing Moguls Podcast with guest Justin Schmidt
  • 00:04:11 - The power of offering health and wellness stipends as an employee benefit
  • 00:05:31 - Strategies for reaching rural customers and a discussion on Compt
  • 00:08:58 - Insights on community-driven marketing strategies and balancing demand creation and capture
  • 00:11:44 - Pushing for pre-tax benefits and better management of cell phone reimbursements
  • 00:13:26 - A discussion on successful and unsuccessful marketing strategies, with a focus on SEO and content creation
  • 00:14:35 - Pragmatic growth strategies that avoid expensive and inefficient models
  • 00:18:55 - Lessons learned from being a publisher and taking necessary risks for responsible growth

Links and Resources:

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About the Podcast

Marketing Moguls
The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

About your host

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Michael Ryan

The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, the latest marketing trends, and more. The podcast will also have a fun side to it, with discussions on things like marketing fails or creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.