Episode 3

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Published on:

28th Feb 2023

The Art of Data-Driven Marketing with Don Halliwell

On the Marketing Mogul Podcast, host Michael Ryan interviews Don Halliwell from TrustLayer, where they discuss the latest trends in marketing, share funny marketing fails, and delve into Don's secrets for creating the perfect pitch. Don also gives his tips for staying motivated during tough times and offers advice on taking a scientific approach to marketing campaigns, as well as managing ad spend at a small company. Tune in for all this and more, and learn from one of the marketing moguls shaping the industry today.

In This Episode, You'll Learn:

  • 00:00:00 Proving Vs. Testing: The Scientific Approach To Marketing
  • 00:02:42 How Career Path Flexibility Led To Success: A Personal Story
  • 00:04:14 The Difference Between Large And Small Companies: A Reflection From A Marketing Expert
  • 00:05:52 Learning The Hard Way: The Humbling Experience Of Changing Established Brands
  • 00:07:21 Adjusting Tactics For Small Vs. Large Companies: Insights From A Marketing Pro
  • 00:09:17 Leveraging Insurance Brokers For Marketing Success: The Power Of The Marketing Trust Layer
  • 00:12:44 Building An Audience Through Search And Social: Strategies That Work
  • 00:14:06 Strategy To Reduce Emailing: Looking For Alternatives That Work
  • 00:17:51 Proving Vs. Testing: The Scientific Approach To Data-driven Marketing
  • 00:19:09 Advice For A Successful Marketing Journey From A Seasoned Marketing Professional

Links And Resources:

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About the Podcast

Marketing Moguls
The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

About your host

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Michael Ryan

The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, the latest marketing trends, and more. The podcast will also have a fun side to it, with discussions on things like marketing fails or creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.