Episode 15

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Published on:

14th Apr 2023

How AI is Changing Financial Transactions for Enhanced Customer Experience with Jennifer Durishin

On this episode of Marketing Moguls, Jennifer Durishin, Head of Marketing at Prodigal, joins Michael Ryan to discuss the importance of adaptability in marketing and the role of continuous learning. Jennifer emphasizes the need to explore new technologies such as artificial intelligence to enhance the customer experience. The episode also covers how AI is modernizing call centers in the financial industry, building brand awareness through engagement, and attending conferences and events in a tight-knit community. Lastly, Jennifer provides valuable advice for aspiring tech marketers and tips for networking on LinkedIn.

In This Episode, You'll Learn:

  • 00:00 - Marketing goes beyond just business
  • 01:54 - Advice for tech marketers
  • 03:38 - Anyone can become a marketer, learning on the job is valuable
  • 05:47 - Modernizing financial call centers with AI at Protocol
  • 07:54 - Enhancing customer experience with AI-powered financial transactions
  • 09:06 - Adapting to marketing trends and being open to change
  • 10:19 - Building brand awareness through engagement and familiarity
  • 13:09 - Continuous learning for personal growth in marketing
  • 15:03 - Networking advice for LinkedIn: connect genuinely, avoid sales pitches

Links and Resources:

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About the Podcast

Marketing Moguls
The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

About your host

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Michael Ryan

The Marketing Moguls Podcast is a show that features top executives, entrepreneurs, and influencers in the world of marketing. The aim of the podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, the latest marketing trends, and more. The podcast will also have a fun side to it, with discussions on things like marketing fails or creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.